Promote Website
Once you have a website, the promotion of the website on the internet is of the upmost importance. If no one can see your website, you won't get any traffic going throgh to your site.
The best way to get your site noticed within a search engine is to get some Search Engine Optimisation (SEO). This entails finding out the types of keyword/phrases which people are searching for in regards to your business. Your site will then need to embrace these search phrases, along with relevant content.
You may find that after a few months some of the phrases you are hoping will be searched for, are not actually being used. If this is the case it is better to look again and find what other phrases may be of better benefit to your business. The last thing you want is to have a great website but no one visiting it.
As you can see, SEO is very important to the promotion to your website.